It is a space designed to bring together communities united by the Spanish language, Ibero-American culture and reading, which has awakened the interest of Americans in learning Spanish and getting to know Mexican culture through books and academic meetings that address the new challenges facing the Spanish language.
It is in this sense that the University of Guadalajara, with the visionary perspective that characterizes it, has promoted the use and reading of Spanish, since a projection by the Cervantes Institute estimates that in the coming decades the United States will be the country with the second largest number of Spanish speakers in the world after Mexico.
This trend represents an opportunity for the University of Guadalajara to grow its influence in the Mexican and Latino community in California by promoting books, reading in Spanish, and national culture, by creating a place for coexistence, reunion, analysis, and reflection of our identity through a project of great social impact such as LéaLA.
In short, from an initiative like LéaLA it is possible to instill appreciation and pride for national identity through the use and reading of the Spanish language among first-generation Mexicans and their descendants; It also enables the cultural and creative development of the community, favoring human development by strengthening the ties of collaboration between Jalisco and California.
In the same way, to strengthen these ties of collaboration, the Book Fair and Literary Festival takes place in the downtown area of Los Angeles, a strategic point to get even closer to the members of our Spanish-speaking community.